MVP design for the TTT Community App, Where Students Learn, Practice and Earn Under One Roof.
MVP design for the TTT Community App, Where Students Learn, Practice and Earn Under One Roof.
MVP design for the TTT Community App, Where Students Learn, Practice and Earn Under One Roof.
Mobile app
Mobile app
4 months from ideation to handoff
Lead designer
Lead designer
The team effort- Project manager, CTO, 3 developers, a graphic designer and me (of course😁)
Little Overview
Little Overview
I led the end-to-end design experience for the MVP of the TTT community, an e-learning app specialized for all types of writers. The app allows users to learn through free and paid courses, short-form case study reels, practice with the help of AI, and earn through jobs or freelance gigs available on the platform.
I led the end-to-end design experience for the MVP of the TTT community, an e-learning app specialized for all types of writers. The app allows users to learn through free and paid courses, short-form case study reels, practice with the help of AI, and earn through jobs or freelance gigs available on the platform.
Product Status: 📦 Shipped
Product Status: 📦 Shipped
A simple prototype to showcase the creation of the MVP to help students learn, practice and earn.
A simple prototype to showcase the creation of the MVP to help students learn, practice and earn.
A simple prototype to showcase the creation of the MVP to help students learn, practice and earn.
An all in one app for writers
An all in one app for writers
Learn from the best in the industry, with real-life examples, practice with real-world problems and land your dream job or earn through gigs, all under one roof.
Learn from the best in the industry, with real-life examples, practice with real-world problems and land your dream job or earn through gigs, all under one roof.
Learn from the best in the industry, with real-life examples, practice with real-world problems and land your dream job or earn through gigs, all under one roof.
An all in one app for writers
Numbers to Look Out for
Numbers to Look Out for
100k+
Downloads
In play store
4.5 star
Ratings
For the MVP
10000+
Students
Across courses
50+
Exclusive
Hiring partners
100+
Gigs
To earn side income
7+
Courses
Across domains
Major Problems We Were Facing
Major Problems We Were Facing
Very little awareness of the opportunities and facilities available after purchasing the course.
Very little awareness of the opportunities and facilities available after purchasing the course.
Too much dependency on the landing pages to get students.
Too much dependency on the landing pages to get students.
Declining organic growth due to a lack of awareness.
Declining organic growth due to a lack of awareness.
Business Goals
Business Goals
Increase in the sale of courses.
Increase in the sale of courses.
Reduce dependency on the landing pages for growth.
Reduce dependency on the landing pages for growth.
Capture the market with the first of its kind product to deliver an all-around learning experience.
Capture the market with the first of its kind product to deliver an all-around learning experience.
User Personas Based on Our User Base
User Personas Based on Our User Base
Questionnaire for User Interviews
Questionnaire for User Interviews
User interview with our existing and alumni students
User interview with our existing and alumni students
Introduction
Introduction
Introduction
Learning Experience
Learning Experience
Learning Experience
Earning Opportunities
Earning Opportunities
Earning Opportunities
Expectations
Expectations
Expectations
Can you tell me a little about yourself and your background in writing?
How did you first hear about the TTT Community (our platform)?
What motivated you to join TTT's courses or community?
Can you tell me a little about yourself and your background in writing?
How did you first hear about the TTT Community (our platform)?
What motivated you to join TTT's courses or community?
Can you tell me a little about yourself and your background in writing?
How did you first hear about the TTT Community (our platform)?
What motivated you to join TTT's courses or community?
What types of courses or content (free or paid) have you engaged with on our app?
How would you describe your learning experience with TTT so far?
What kind of content (video, text, case studies, AI tools, practice exercises) do you find most helpful for improving your writing?
Were there any moments during your learning journey where you felt particularly motivated or frustrated? Can you describe them?
What types of courses or content (free or paid) have you engaged with on our app?
How would you describe your learning experience with TTT so far?
What kind of content (video, text, case studies, AI tools, practice exercises) do you find most helpful for improving your writing?
Were there any moments during your learning journey where you felt particularly motivated or frustrated? Can you describe them?
What types of courses or content (free or paid) have you engaged with on our app?
How would you describe your learning experience with TTT so far?
What kind of content (video, text, case studies, AI tools, practice exercises) do you find most helpful for improving your writing?
Were there any moments during your learning journey where you felt particularly motivated or frustrated? Can you describe them?
Have you applied for any jobs or freelance gigs through TTT? If yes, how was your experience?
What challenges, if any, do you face while finding or applying for writing gigs?
What could make the "earning" part of the platform more helpful or accessible for you?
Have you applied for any jobs or freelance gigs through TTT? If yes, how was your experience?
What challenges, if any, do you face while finding or applying for writing gigs?
What could make the "earning" part of the platform more helpful or accessible for you?
What are your current goals as a writer?
How do you think TTT could better support you in achieving those goals?
Are there any types of courses, features, or job opportunities you wish were available on TTT?
What are your current goals as a writer?
How do you think TTT could better support you in achieving those goals?
Are there any types of courses, features, or job opportunities you wish were available on TTT?
What are your current goals as a writer?
How do you think TTT could better support you in achieving those goals?
Are there any types of courses, features, or job opportunities you wish were available on TTT?
Have you applied for any jobs or freelance gigs through TTT? If yes, how was your experience?
What challenges, if any, do you face while finding or applying for writing gigs?
What could make the "earning" part of the platform more helpful or accessible for you?
Insights from Quantitative and Qualitative Research
Insights from Quantitative and Qualitative Research
Our course landing page's bounce rate increased to 85%
Our course landing page's bounce rate increased to 85%
RoAS was 1.75, which is lower than the set target.
RoAS was 1.75, which is lower than the set target.
Students want a platform where they can not only learn, but can practice their learnings and help to get paid for their skills.
Students want a platform where they can not only learn, but can practice their learnings and help to get paid for their skills.
No first-hand opportunities to experience the offerings by us.
No first-hand opportunities to experience the offerings by us.
Very little organic marketing due to a lack of awareness.
Very little organic marketing due to a lack of awareness.
Data collected from Microsoft Clarity, Mixpanel, and user interviews with our alumni and current students.
Data collected from Microsoft Clarity, Mixpanel, and user interviews with our alumni and current students.
Data collected from Microsoft Clarity, Mixpanel, and user interviews with our alumni and current students.
Market Research on Competitors
Market Research on Competitors
Bluelearn
Platform Type: Social learning and skill-building.
Platform Type: Social learning and skill-building.
Core Offering: Bluelearn functioned as a community-driven learning and networking platform where students could join clubs, participate in skill-based projects, access mentorship, and explore career opportunities.
Core Offering: Bluelearn functioned as a community-driven learning and networking platform where students could join clubs, participate in skill-based projects, access mentorship, and explore career opportunities.
Core Offering: Bluelearn functioned as a community-driven learning and networking platform where students could join clubs, participate in skill-based projects, access mentorship, and explore career opportunities.
Strengths
Community Engagement: Boasts a large and active community with over 200,000 members, facilitating networking and collaboration among students.
Community Engagement: Boasts a large and active community with over 200,000 members, facilitating networking and collaboration among students.
Community Engagement: Boasts a large and active community with over 200,000 members, facilitating networking and collaboration among students.
Diverse Events: Hosts a variety of events, including hackathons, live sessions, and speaker engagements, providing opportunities for learning and interaction with industry experts.
Diverse Events: Hosts a variety of events, including hackathons, live sessions, and speaker engagements, providing opportunities for learning and interaction with industry experts.
Diverse Events: Hosts a variety of events, including hackathons, live sessions, and speaker engagements, providing opportunities for learning and interaction with industry experts.
Weaknesses
Limited availability: There are very few skill development courses and students enrolling in them.
Limited availability: There are very few skill development courses and students enrolling in them.
Limited availability: There are very few skill development courses and students enrolling in them.
Operational Status: As of recent reports, Bluelearn is no longer active, which raises concerns about the availability and continuity of its services.
Operational Status: As of recent reports, Bluelearn is no longer active, which raises concerns about the availability and continuity of its services.
Operational Status: As of recent reports, Bluelearn is no longer active, which raises concerns about the availability and continuity of its services.
Under 25
Platform Type: Student lifestyle and career development.
Platform Type: Student lifestyle and career development.
Platform Type: Student lifestyle and career development.
Core Offering: Under 25 is more of a student empowerment platform that integrates personal, professional, and lifestyle growth. It provides access to internships, job opportunities, networking events, and exclusive deals.
Core Offering: Under 25 is more of a student empowerment platform that integrates personal, professional, and lifestyle growth. It provides access to internships, job opportunities, networking events, and exclusive deals.
Core Offering: Under 25 is more of a student empowerment platform that integrates personal, professional, and lifestyle growth. It provides access to internships, job opportunities, networking events, and exclusive deals.
Strengths
Holistic Development: Focuses on personal, professional, and spiritual growth, aiming to turn students into well-rounded professionals.
Holistic Development: Focuses on personal, professional, and spiritual growth, aiming to turn students into well-rounded professionals.
Holistic Development: Focuses on personal, professional, and spiritual growth, aiming to turn students into well-rounded professionals.
Exclusive Opportunities: Provides access to unique deals, grants, jobs, internships, and lifestyle experiences, enriching the student experience beyond academics.
Exclusive Opportunities: Provides access to unique deals, grants, jobs, internships, and lifestyle experiences, enriching the student experience beyond academics.
Exclusive Opportunities: Provides access to unique deals, grants, jobs, internships, and lifestyle experiences, enriching the student experience beyond academics.
Weaknesses
Age Restriction: Primarily targets individuals under 25, potentially limiting its audience and excluding older students or professionals seeking similar resources.
Age Restriction: Primarily targets individuals under 25, potentially limiting its audience and excluding older students or professionals seeking similar resources.
Age Restriction: Primarily targets individuals under 25, potentially limiting its audience and excluding older students or professionals seeking similar resources.
Business Model: It is a subscription based or partnership driven platfrom, therefore restricting users to explore small fetaures.
Business Model: It is a subscription based or partnership driven platfrom, therefore restricting users to explore small fetaures.
Business Model: It is a subscription based or partnership driven platfrom, therefore restricting users to explore small fetaures.
Building up the Visual Design
Building up the Visual Design
A home for all features available to experience with an easy-to-understand flow.
A home for all features available to experience with an easy-to-understand flow.
Paid and Free Courses
Paid and Free Courses
Short free courses to get started with industry-standard certification courses to build skills that the world needs.
Short free courses to get started with industry-standard certification courses to build skills that the world needs.
Writing Challenges
Writing Challenges
Practice what you have learned with real-world problems to develop critical thinking.
Practice what you have learned with real-world problems to develop critical thinking.
Practice what you have learned with real-world problems to develop critical thinking.
Case Studies
Case Studies
A daily dose of short reel format case studies to stay up to date with the market insights.
A daily dose of short reel format case studies to stay up to date with the market insights.
Learn > Practice > Earn
Learn > Practice > Earn
Learn > Practice > Earn
Learn form the best with best resources
Learn form the best with best resources
We made sure that our students don’t get stuck with a conventional learning path and can explore different ways of learning. With free and paid courses, we introduced short form case studies to stay updated with market insights
We made sure that our students don’t get stuck with a conventional learning path and can explore different ways of learning. With free and paid courses, we introduced short form case studies to stay updated with market insights
We made sure that our students don’t get stuck with a conventional learning path and can explore different ways of learning. With free and paid courses, we introduced short form case studies to stay updated with market insights
Practice what you have learned with real time feedback
Practice what you have learned with real time feedback
Practice what you have learned with real time feedback
The majority of upscaling stops at learning, with no practice methods to test the learning. Our students make their learning count by practising it with real-world problem statements and get instant feedback with the help of AI. They can also share their learnings with their peers
The majority of upscaling stops at learning, with no practice methods to test the learning. Our students make their learning count by practising it with real-world problem statements and get instant feedback with the help of AI. They can also share their learnings with their peers
The majority of upscaling stops at learning, with no practice methods to test the learning. Our students make their learning count by practising it with real-world problem statements and get instant feedback with the help of AI. They can also share their learnings with their peers
Earn from the learnings and practice you have done
Earn from the learnings and practice you have done
Every learning has its end goal. We make sure that our students reach that end goal. We have 50+ exclusive hiring partners actively looking for fresh, creative minds. Also, we have a dedicated gig section to let our students earn extra income.
Every learning has its end goal. We make sure that our students reach that end goal. We have 50+ exclusive hiring partners actively looking for fresh, creative minds. Also, we have a dedicated gig section to let our students earn extra income.
Every learning has its end goal. We make sure that our students reach that end goal. We have 50+ exclusive hiring partners actively looking for fresh, creative minds. Also, we have a dedicated gig section to let our students earn extra income.
Want to catchup on the process?
Connect now!
Want to catchup on the process?
Connect now!
Want to catchup on the process?
Connect now!